What does Logo mean:
Logos are of great importance in a business. A logo is a Greek word that means a word, a thought, a speech, or a principal. The thinkers used the word logo (philosophers), scholars (theologians), or rhetoric. Rhetorics is famous for the art of convincing or persuasion.
A logo is logic or reasoning. Symbols are very much ancient & historical. Aristotle refers to the term reasoned discourse! Or the argument in the field of rhetorics. The logos are the graphical presentation of any organization or a company.
Logos generally involve the symbol or stylized text! Logos help to represent an organization.
The logos are generated in collaboration with the company’s marketing experts! As logos are very important for the company. They represent the brand essence or company’s quality, or the company’s vision. Logos are used to persuade the emotions of the buyers or the consumer, or a customer.
Logos can represent an idea, a name, a mark, an organization, a publication, or a product. Some terms are used along with logos which are misconceptions & considered logos. Logos are of very great importance in an organization’s success or distinction. These are the following terms
- Logos, logical reasoning & evidence to persuade.
- Ethos uses character, trustworthiness, & ethics to influence.
- Pathos uses emotions & passion for persuading.
Why do Logos Matter, or are they important?
Logos are very important. Seven main reasons will help you know about the symbols’ importance. While designing a logo, the important factor is its presentation.
The message of an organization, idea, product, or reasoning or logic behind the logo. All these factors lead to creating a perfect logical message-based logo.
Attention:
Logos are very important in nowadays era. They can grab a consumer’s attention! To the product or the service or give an idea to the consumer’s judgment about your business. The attention span is very short.
So, your logo must de be designed very carefully to engage your customer or consumers. Logos help your customer to decide on your brand. Logos also communicate company core values. So, it’s very important to have a logo for your business.
Strong Impression:
Logos have a very strong impression on your customer. They can provoke (anger) in the emotions of the customers. Logos are the first introduction of a company! If it is not created carefully, it will dissolve all the impact. You just had lost a potential customer that will make a great financial loss to you.
The first impression is always the last. The appearance will help you to build ownership of the customer for your brand.
Foundation of Identity:
The logos are your main assets. The logo is your major investment in the business. They are the foundation of the company. They lay a very strong foundation for your product or the brand.
Successful branding is storytelling that will engage your customer emotionally. Logo design is the foundation of the company’s entire narrative on which the brand stands. So be very selective & curious about logo selection.
Memorable:
Your logos lead your customers to your company. Logos are the mark or the sign of identification. They are the symbols of your identity. So that will help your customer to recognize you. An aesthetical logo is very important.
A good-looking & catchy logo will help your customers your recognition or identification. We forget the names of the brands but remember the brand or the logo as an identification mark. So, the logo must be memorable for your customer.
Mark of Identification:
The logo is a mark of identification. It will separate your business from the rest of the others. Be different by the logo. That will help your customer to know you. There will be a lot of hotels in the market, but your logo will create differentiation among others.
A good & catchy company logo delivers a strong message! Of your company background and the company’s mission to your audience or customer.
Promote brand loyalty:
Your logo fosters your brand’s loyalty in customers’ minds. As your brand grows, it creates your discrimination & trustworthiness among the customers. A logo makes a difference among brands.
That’s why famous companies worldwide have very catchy, meaningful logos. They leave a great impression on the people’s minds & souls. They are too provoking or pique in their style or presentation.
Expectations of your audience:
Logos are the first impression of your brands. They can generate a great empathy for your brand to your valuable customer. The logo is your side’s best source of communication about your brand.
It will be visible everywhere to your customer to brand you. It should be in the advertisement. Your business cards, flyers, shopping bags, or giveaways! From your side to build a strong relationship or a strong impression in their minds & souls.
Learning outcome:
Logos are too much vital for your business or a brand. So be very much curious about logo creation. As it builds your brand narratives to your customer on which your brand stands. Generate a very attractive, aesthetic, unforgettable, logical & strong message logo about your brand.
Logos & Their Types:
A logo is an image or a symbol that contains a company slogan & brand narrative. There are 9 different types of logos based on business selection or creation of logos.
Letter marks (Monogram):
Monograms or letter marks are small forms of the companies. They contain simple letters like IBM, CNN, HBO, etc. The stamps include 2 or 3 letters to represent a company name instead of their full lengthy name. This logo helps to remember them. It will create discrimination in your identification with a brand.
The letter marks logos are too simple but have a good impression. They base on typography that contains 2 or 3 letters. For example, ESPN it’s too easy to remember. Its full form is an entertainment & sports programming network.
Letter marks are the name of simplicity. They streamline the company slogan in a few words. Being very focused on the initials in the font you choose is very important. It must be readable when printed. Also, it will match your slogan or support your narrative.
When letter marks logos we can use?
The letter marks logos we can use when the business name is very lengthy. Consider the letter mark logo. So It will give your business name simplicity & make it easy for your customer to remember you.
Logotypes or wordmarks:
Another important type of logo is the word mark or the logotype. In this type of logo, they use their concise name. Consider FedEx. The name itself is distinct, catchy & memorable. In this type of logo, typography also plays an important role. Typography is the art of arranging letters, so they are readable or legible.
In logotypes, the selection of the name & font of the letter plays an important role in brand recognition. For example, fashion logos tend to have stylish & clear fonts! While the government agencies have conventional heavier fonts.
When are wordmarks logos used?
If your business is new, then you must consider the wordmarks logos. Make sure your business has a different & short & legible name. The long business name will mess up & complicated. The short & catchy name will remember by the customers.
It would help if you were very careful while creating a Letter mark or wordmark logo. Typography alone will not be enough for your logo, So you just need to be very precise in selecting the business name. It must be short, catchy, or memorable to create a distinction in your branding of the customer’s minds.
Logo symbols, Pictorial Marks, or brand marks:
The brand mark or the logo symbol is the graphical image of the brand. The image comes into the business owner’s mind during his thought process. The pictorial logos are very much demonstrative & distinctive. Logo symbols should be very attractive and create a long-lasting impression on your customers. The mark alone must become your recognition.
A very important thing while selecting a logo symbol is selecting the image you will use in your logo. That will give your company recognition & distinction. It depends on the thought process of what you want. You want to create a deep massage like Snapchat, which exhibits the ghost and shows how the product work. You want to provoke emotions like WWF, who use Panda, an endangered & cute species.
Mascots:
Mascot logos are very important. They will help your business to provide a big customer base. They are a pictorial character representation that represents your company. Mascot logos are the envoys for your business.
Look at the KFC’s colonel & Mr. Peanut, and these mascots create a healthy environment! to attract the whole family. You have noticed these mascots at sporting events. These mascots create a healthy environment for the audience to attract them to the events & you as well.
The Emblem:
An emblem is very important in forming a logo. It represents cultural values. So these logos are conventional. These logos have a sign or character with the font inside them. Notice the seals, badges, and tufts.
These logos have a surprising effect on their audience. These logos are the property of government organizations or agencies, schools, or universities.
The automotive industry is also very much interested in these emblems. These emblems have a definitive, authoritative style. That’s why many companies have modernized these embalm with a great 21-century new look.
Abstract logo mark:
This is a specific pictorial logo with an abstract geometric shape. They will give your brand a very special distinction. Leave a great impression on the minds & souls of the customers. So these types of
Logos have the power to precipitate your strong message or slogan in the geometric abstract form. Do not confine yourself to an image for recognition abstract logo will help you create a unique statement for your brand.
Selection of the abstract logo will help you to spread your message without dependence on cultural suggestions. With Colors, shapes & peculiarity, you can cultivate & provoke the emotions of your valuable customers.
Letter forms:
Many companies have simple letter form logos. These logos consist of only a single note. These are also called single-letter logos. These kinds of logos are very useful & effective in communicating their message or slogan to their audience.
They are very short in length & simple in their forms. But are very much recognizable. These logos are ideal for apps, games, social media, website icons, or favicons. These letter forms are very much scalable & easy to recognize.
Facebook, Netflix, McDonald’s.
Combination Marks Logos:
As their names state, they are a mixture of logos. They are forms of letter marks, word marks, pictorial marks, abstract marks, or mascots. Picture & texts are sides by side in this type of logo.
The combination marks are of very great importance! Many industries as they have a versatile approach.
Both text & image strengthen! The company goal, narrative, and slogan in a logical & catchy way. These allow your customer to recognize you with your name & image as well.
They have a great impact or impression on the minds of the customer. It will be very helpful to establish your branding in your customer’s minds.
Dynamic Marks:
It is another very important type of logo. This type of logo has a great influence. This logo contains an aim, logical, and widespread message for its audience. So these types of logos are forms of specific motives.
It is not a selection of words or images. These logos are of strategic, thoughtful, and logical importance. These logos have a great impression on the minds of their customers.
Are logos copyright:
No logos do not have copyright. They have a trademark. But they are recognized or distinctions for companies. The companies have the right to take legal actions to safeguard their brand recognition & awards. So you cannot replicate them.
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